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Not Your Regular Marketing Agency – You’ll Thank Us

Here are 10 reasons why Global Minds is different than your regular old advertising agency:

  1. We think differently. We’re always open to different ways of doingComputer things.
  2. We meet over coffee and beer (not locked in a stuffy boardrooms).
  3. We listen to people.
  4. We are motivated by making a difference and not the bottom line.
  5. We get excited when you want us to think out of the box.
  6. We communicate differently (instead of only 9-5).
  7. There is no hierarchy.
  8. We laugh a lot more.
  9. We bring babies to meetings.
  10. We’re not confined to cubicles or 30 min lunch breaks.
  11. We are pet friendly and gluten free! 😉

Call us today for marketing strategies that work!

Global Minds Marketing & Consulting Ltd. 306-596-4966

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How to Find Customers With a Facebook Company Page

If you’re a small business owner, chances are your time and budget is stretched pretty thin. Marketing to a potential audience over social media may seem daunting and time consuming. You may ask: So where do I start? How do I connect with people while maintaining my sanity? How do I get sales from marketing on social media?

Facebook is a great channel to advertise your business because it’s the biggest social network out there and it’s where your prospects, customers, friends and family are. The smaller your business, the more important these connections are to keep your company growing. But remember, people aren’t necessarily on Facebook to buy, they are there there to connect and have fun.

You can easily open up a company page for free and have one-on-one conversations with your customers, who like your page, read your posts and share them with friends. You can also reach large groups of people with messages tailored specifically to their needs and interests because it’s optimized to help you engage your customers on both desktop and mobile. Remember, your company Facebook page is an extension of your business.

Many argue that the ROI of advertising on Facebook is limited, but we’ve seen that it works even if it’s just to get your company name out there.

A company Facebook page helps small business owners by:

  • Identifying an audience
  • Create interesting content that is fresh, new and relevant
  • Advertise without a huge marketing budget
  • Measure your results

Global Minds recently asked Sharla Shaw, owner of Tidy Time Saver how their experience has been using Facebook as a method to advertise their services to their customer base.

Sharla Shaw, Owner of Tidy Time Saver

Sharla Shaw, Owner of Tidy Time Saver

“Tidy Time Saver has been using social media for about 4 years now,” says Shaw. “We’ve had quite a few clients who say that they hired us because they asked on Facebook to recommend a good cleaning company and our name pops up a lot. “

Tidy Time Saver has been in business for over 16 years in Saskatchewan. Sharla’s booming business credits Facebook as a great way to get her company name out to the masses. Recently, she has expanded Tidy Time Saver to cover the city of Saskatoon and it’s surrounding areas.

“We do have a few clients who contact us through Facebook – mostly potential clients looking to book a service or find out more about our company,” says Shaw. “Social media can help spread our company name along with the quality of our service. We certainly hope it brings us new clients as well as reassuring our current clients that they have hired the best cleaning service in the city.”

All you need is 10 minutes a day to update content or post new images. Your posts should highlight the human factor or “keep the posts social” to create strong relationships between customers and your business. Be consistent with your posts, keep the posts relevant to your business and be excited about it.

If your company needs help with social media or if you have questions about how to engage your clients better using Facebook, give Global Minds a call. We’ll be happy to help you get the most out of social media marketing.

Girl with tablet

Find Success With A Social Media Strategy

Follow these 5 easy tips to a successful social media strategy.

 

1.   BE ACTIVE

Don’t be afraid to try new social media channels and apps. See what works and what doesn’t and what would work best for your users. And actively use it on a daily basis.

2.   BE INTERESTING

Don’t just re-tweet or regurgitate facts, apply the information to your user base. Make it interesting for them and keep them engaged. Give your readers a reason to read your Facebook page each day for example.

3.    BE HUMBLE

Take your time to familiarize yourself with the social media channel.  Even if you are a new user, become familiar with the channel, research it, talk about it and communicate on online forums to stay on top of the game.

4.    BE YOURSELF

Be brave and be yourself. Talk to your audience as if they were all friends. Communicate with them on a level that is easy to understand. At the end of the day, users want to relate to you.

5.    BE HONEST

Admit to mistakes. Maybe something you posted “ruffled a few feathers”. Talk about it in a frank and open way, admit to it and move on. And don’t be scared of receiving negative criticism. It happens to everyone. How you respond to it is what matters. Be professional, open and transparent.

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GMP 2014 Chefs Announced!

For Immediate Release 

GOLD MEDAL PLATES REGINA – 2014 CHEFS ANNOUNCED!

2014 edition to be held at the Conexus Arts Centre, November 21st, 2014

REGINA – Regina’s Gold Medal Plates (GMP) Dinner will feature eight Chefs competing in the 2014 edition of the Olympic fundraising event, with the return of 2013 bronze medalist, Laurie Wall of Wallnuts Expressive Catering and silver medalist, Ricardo Rodriguez of The Artful Dodger Café & Music Emporium back amongst some fine and talented competitors.

Last year’s gold medalist, Jonathan Thauberger from Crave Kitchen + Wine Bar’s impressive rabbit entrée stole the show and garnered him the Regina 2013 competition winner. He will be will be returning as a judge of the competition, which will feature eight Chefs in total.

In addition to Thauberger, judges for this years’ event include, the return of author and GMP Co-founder, James Chatto; Senior Judge, author and broadcaster CJ Katz; Executive Chef of the Provincial Legislature and International culinary competitor, Trent Brears; chef and culinary teacher Thomas Rush; restaurant columnist and broadcaster Aidan Morgan.

The eight participating Chefs at the Regina 2014 Gold Medal Plates event are:

Geoffrey Caswell-Murphy – Doubletree by Hilton

Gilles Gobin – Le Macaron

Rob Harrison – Rushton’s Catering

Leo Pantel – Conexus Arts Centre

Milton Rebello – Hotel Saskatchewan Radisson Plaza

Ricardo Rodriguez – The Arftul Dodger Cafe & Music Emporium

Dave Straub – Flip Eatery & Drink

Laurie Wall – Wallnuts Expressive Catering

“After successfully hosting two sold out dinners, we believe this third year will sell out quickly,” said GMP Regina Co-Chair Wayne Morsky, “People should attend this event firstly to support our developing Olympic athletes, secondly to support and experience the amazing cuisines our chefs prepare and thirdly, to have the opportunity to bid on unique travel experiences.”

Morsky added: “If you sit back and remember some of the great Canadian Olympic moments, such as the overtime goal in Women’s hockey in 2013, or the fist pump from gold medal skeleton competitor, Jon Montgomery or Mark Tweksbury’s 1992 gold win in the 100 metre backstroke, you realize that these athletes have sacrificed much. With outside financial support, their chances of a medal increases significantly.”

Gold Medal Plates (GMP) is the ultimate celebration of Canadian Excellence in cuisine, wine, the arts and athletic achievement. Celebrated in eleven cities across Canada in 2014, GMP features the premier chefs in each city in a competition to crown a gold, silver and bronze medal culinary team, and subsequently nation-wide at the Canadian Culinary Championships.

“I have had the opportunity more than once to listen to the stories of some of the Olympians we support, and to know we are contributing to their success while having a wonderful experience, brings great satisfaction,” said Morsky.  “In 2012, our gold medal winner, Mr. Milton Rebello from the Hotel Saskatchewan won bronze at the Canadian Culinary Championship. In 2013, we sold more trips per capita than any other dinners across Canada and by all accounts, including my own, the experiences have been first class ‘trips of a lifetime’.”

Gold Medal Plates is also known for its intimate and unique combinations of Canadian talent. Jim Cuddy, Canadian singer-songwriter and lead singer of Blue Rodeo is the GMP national entertainment advisor, and he invites incredible Canadian talent to be showcased at all GMP events. Joining Jim Cuddy at the Regina 2013 event was legendary Canadian singer Barney Bentall. The entertainment component of the 2014 GMP event will be announced at a later date, as well as the names of attending Olympic athletes.

Over the past nine years, the Canadian Olympic Foundation is the beneficiary from the GMP events’ net proceeds, with funds being directed to the Own the Podium program. To date, GMP has provided $8.2 million to the Canadian Olympic Foundation, and once again, Olympians will be taking part in the dinners across Canada. Gold Medal Plates is very proud to help fund this incredible program, which is strengthening our athletes’ performances and Canada’s medal potential more every year.

Those wishing to purchase a table for the Regina event on Friday, November 21st may do so by contacting Lisa Peters at 306-539-5339 or by email at regina@goldmedalplates.com.

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For interview requests or additional information, please contact:

Subi Vaid

Global Minds Marketing & Consulting Ltd.

(306) 596-4966

E: subi@globalminds.ca

W: www.regina.goldmedalplates.com

 

Facebook

Lead the Way on Facebook!

Here are 10 steps to create an engaging company page on Facebook.

Facebook is a great platform to market your business and showcase your brand but your strategy needs to be well planned and well executed in order to make it an engaging company page that works for you.

1. Have a Strategy

Don’t just keep up, be ahead of the game. Create an effective strategy that keeps you focused on a goal and not one that is reactive. If you have an upcoming event or campaign to promote, design creative posts and commentary ahead of time to let your audience know and cross promote them on your other social media channels. Turn your fans into customers and customers into your own personal brand agents who promote your product and services to others.

2. Target Your Audience

Get to know your audience. Are they using Facebook? If they are, then this is a wonderful asset for you. Design and target content directly to them. Invite friends to your company page and included posts encouraging them to share your page with their friends. This will help generate traffic to your Facebook company page and to your company website.

3. Brand your Page Effectively

Use the space that Facebook has given you to brand your page and extend your identity online. Use the Cover image, Profile image and About section effectively to promote your brand. Take every opportunity to ensure that your visual identity is strong and match your existing look online. Use every opportunity to leave a lasting impression to keep the audience engaged and entertained.

4. Post Engaging Content

Optimize your audience engagement by posting regular updates on your company and what’s new. Keep the posts light and entertaining and ask open-ended questions to enlist responses. Posts that use eye-catching imagery and videos are ones that are most popular and end up in newsfeeds. Create a content calendar to help keep track of posts and to keep you on track for easy page management.

5. Cross Promotion

Increase your company page visibility by adding the link to your personal profile page and other social media channels like LinkedIn, Twitter, Website, other marketing material, etc.

6. Use Tools to Keep the Page Alive and Build and Audience

Figure out what posts were popular and carried the farthest reach. Fine tune and post similar types of content to keep your audience wanting more. Also, Facebook offers specific features to help build your audience. Features such as Highlighted posts, custom tabs, events, offers and promoted posts are just some of the tools you can use to help capture more followers to your page and content.

7. Respond to Posts

There is nothing worse than a company page where people leave comments and questions and none are followed up. Only 30% of brands respond to user comments. Remember, social media is meant to be ‘social’. Respond to all comments and private messages. All feedback is useful as your audience needs to know you are open and authentic.

8. Spend Some Money and Invest in Your Page

Use promoted posts and Facebook ads to your advantage. They are cost effective and have the ability to target a specific demographic. You don’t have to invest a lot of money to increase online visibility, you just need to start and it will drive traffic to your page and your website.

9. Customize Your Tabs

Facebook does a wonderful job of allowing you to customize your tabs. You can use third party apps to configure that include your Twitter and LinkedIn pages – another great way to cross-promote. Only four slots appear on the homepage so think about which four are the most important to you as those will be the ones most people see first.

10. Monitor Measure and Track

Without measuring you are just “doing”. All the effort you have put into creating and sharing content on your Facebook company page must be monitored, measured and tracked to ensure that you are making valued marketing decisions. Your page should accurately represent your company so it must be done right so use Facebook Insights to your advantage.

Social Media Keywords

Ignite Your Career with LinkedIn

Social networking is a great way to send messages and post commentary on various topics to a broad and often large audience. Social sharing, liking and feedback are normal ways our society is communicating with each other on a digital platform.

We are all too familiar with Facebook and how it connects us with an audience. Our connections are in ‘real time’ and most often personal in nature allowing us to comment and share news almost immediately. LinkedIn is like Facebook only it is a professional network. Think of it as your own professional Rolodex where you can access peers, influencers, knowledge, insights and opportunities in various professions and ignite career opportunities.

LinkedIn has over 277 million account holders who access information daily on industry trends, jobs and professional development. LinkedIn allows people to showcase who they are professionally. Just like Facebook, it allows people to post, comment and like commentary. Information shared is most often industry related to your profession. But what separates LinkedIn from Facebook is that it is has a ‘gated access approach’. According to Wikipedia, “The “gated-access approach” (is where contact with any professional requires either an existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service’s users.”

 

LinkedIn Stats:

– 79% of LinkedIn users are over 35 years old

– 53% are male and 47% are female

– 4 out of 5 users are business decision makers

– 70% of people who use LinkedIn for job hunting to find professional employers

– 80% of people use LinkedIn for recruiting as a primary tool to find employees

– 41% of people who use LinkedIn for marketing have generated business from it

 

Tips and Tricks to make your page stand out:

– Complete your profile to 100%

– Set your profile to be “visible to everyone”

– Participate in group discussions

– Connect with key people in the industry “influencers”

– Use searchable keywords in your profile

– Ask and answer questions

– Post and Share updates

– Ask for quality recommendations from peers

– Create a company page

 

An effective plan to gain B2B Solutions include:

– Send a “Thank you” message out to new connections

– Aim to connect to at least one new person each day

– Check who has viewed your profile and reach out to them as a connection and potential business lead

– Post recent blog posts or share new events and projects

– Comment on status or content shared by a person in your network

– Catch up or re-connect with someone you haven’t seen in awhile

– Join industry groups and take part in discussions in order to be seen as an industry leader

 

Conclusion:

While your competitors are busy taking out Facebook ads and running online contests to get “Likes” on their Facebook pages or sending out nonsensical tweets on Twitter, you can use LinkedIn as an effective tool to grow your online presence and generate new business leads prospects.  It can be a terrific way to extend your brand online and create credibility and validity in a professional way and also stay connected to industry movers and shakers.

 

Boost Social Media-Image

5 Tips to Boost Your Social Media Strategy

Take an online snapshot of your business

What online presence do you currently have? How many Facebook “likes” do you have on your page? Are you being mentioned online in conversations? How many Twitter followers do you have?

Using data collected by online monitoring tools such as Social Mention, Google Alerts, Hootsuite and Sprout Social (to name a few), will take a snapshot of how your business is being viewed online. Once you determine this, you can transform your online marketing strategy to work for you.

Get To Know Your Target Community

Who are your followers? Do you know their age, profession, likes/dislikes? What types of information do they respond to? What information are they asking for?

Find out what posts reached the largest amount of people and generated the greatest feedback. Understand what information your community needs and engages with and use this to create similar posts.

What Are Your Goals and Objectives

What do you want to achieve online? Who do you want to target? How many new followers do you want to gain?

After deciphering what information your target community responds to, set clear communication goals to attract more followers and how they can engage in more online conversations. This will help develop strategic and sharable content that delivers online success straight to you.

Develop a Strategy

How do you want to implement your goals and objectives? What is your priority? New followers? Engage your current audience? Boost the number content shares?

Now that you have done your homework, put it to the test. Produce a strategy that keeps with your goals and objectives and develop a road map of how your social media strategy will unfold. Prioritize from the top down, what is goals and objectives are important and whether you can use paid, owned earned media to help increase your online presence.

Apply Metrics

How do you know if your tactics have been successful? Are you reaching your target audience? Are you engaging new conversations? Are you successful?

Social Media Global

Politics & Social Media: A Great Mix!

Here are 11 ways to use social media to boost your political campaign.

Social media marketing has become an integral force behind the political campaign. Whether you are broadcasting a message, rallying community support or just communicating recent news or changes that affect your constituents, social media is the fastest and most effective way to impact the public. Here are 10 ways social media can help boost your political campaign.

One. It can be used as an integrated communication solution to your overall marketing strategies.

Social media should be a part of daily communication to your constituents but it should not be singled out as the only marketing tool that is used. Social media marketing can help fill gaps between elections, help build momentum of a party’s message and introduce new ideas and issues. Social media marketing should be part of an overall integrated strategy especially if you want to connect with younger, mobile-friendly generations.

Two. Social Media can show that you are current with technology.

It is important for voters to know that political candidates are up to date with technology. If you can embrace the way society communicates and harness that power to effectively connect to voters, your efforts will be golden. Social media engagement is vital. After all, your constituents can be found on Twitter, Facebook, LinkedIn, YouTube, Google+, Instagram, etc.

Three. Social media marketing is cost effective.

Social media marketing can work to your advantage using very little monetary investment when compared to booking TV commercials, radio spots and newspaper ads. The ROI when integrating social media as part of your overall marketing strategy is well worth the effort. This is because it is completely measureable. Tracking analytics and measuring your online efforts can be easily implemented giving you a read on how successful your campaign will be. You may not know how many people you have engaged with over the supper hour TV news with your 30 second television spot, however you do know exactly how many people read your post that day on Facebook.

Four. Feedback from your community is in ‘real-time’.

If you can effectively engage your constituents using social media channels, you benefit by gauging whether your platform or policy ideas work immediately. You will know instantly the climate of those conversations, and craft your marketing message to those responses.

Five. Social Media is another great way to get in touch with people.

Engaging your constituents online will not be seen as a replacement for face-to-face conversations, but rather a new platform for having conversations. Voters still want to know that the political figure is still authentic, genuine and approachable in some way, and not led by staffers who run their website, Facebook page or blog.

Six. Messages to voters become relevant.

Fast-paced messages and information overload is a lot to consume but with well-crafted messages, and timely responses it can make the difference to a successful political campaign. Candidates can reach a huge audience all at the same time and should maximize these tools and reach as many people as possible.

Seven. Social Media adds value to your communication efforts.

You cannot build an audience without providing value. A great way to offer value to readers is to post intriguing, informative content. Use informative content, video or photos to direct traffic to your blog or website.

Eight. Your message can be easily shared with potential new voters.

Sharing is an integral part of social media. That makes social media perfect for getting new voters. Readers are inclined to share content, and in doing so, they could become engaged with the brand.

Nine. Your communication with voters online can be measured.

Social media has many new exciting aspects to it that traditional marketing lacks. Effective measurement is one of these. Without measurement, you are just doing. You have no yardstick and no means of comparison to judge whether your message is effective or not and who it is reaching. By tracking this data, you can see how successful your message was delivered and how it got your constituents engaged in conversation. Once you have determined that, you can craft your marketing strategy according to what was popular and what was not. Spend your marketing money wisely by doing the research first, and then add value to your message so you can communicate your message the best way possible.

Ten. Social media can track demographics.

Until recently, most social media monitoring tools were missing the demographic and interests dataset. Now tools such as Google Analytics are able to access data collected using third-party cookies of your audience producing a demographic report. This report can now give you valuable information on your audience’s gender, age and interests. Now you can find out exactly who your audience is. Use this information to further target your message specifically for a certain demographic in your constituency.

Eleven. Social media is essential.

Social media is integral part of communication in our lives today. And for politicians, it is an essential way to reach out to voters. Social media marketing in politics plays an important role of how campaigns are run. It is also a vital way to communicate messages to larger audiences whereby constituents can respond and interact with leaders directly. This makes for a dynamic exchange of information where community members can exchange ideas and information improving lives and moves towards a more healthier and participative democracy. Remember that it’s not about having the most followers but about getting them to share your message as well.

Technology shapes our lives

The next 60 seconds will demonstrate how much technology shapes our daily lives

Now that the Sochi Winter Games 2014 are over, I cannot stop thinking about a brilliant commercial produced by Montreal’s LG2 team called “The Best of Canada on the Best of Bell”.

This commercial features approximately 50 short vignettes of Canadians watching the Sochi games on various screens at home, work and play. It not only celebrates the diversity of Canada but how technology has quickly become part of our everyday lives (and of course how Bell plays a big factor in that).  At anytime from anywhere we can access the Olympic Games at our finger tips.

Even the featured song, “Kalinka”, a traditional Russian folk song, has an exciting, progressive beat, making it a wonderful tribute to Sochi, Russia.

For someone like me, who is observing how technology shapes our lives and our future, the LG2 media experts did an exceptional job of capturing that. Brilliant, brilliant, work.

http://youtu.be/yo4obP3htrY