John Lewis Christmas commercial 2014

Pass the tissue box please…

The last time I sobbed my way through a commercial was during Sarah McLachlan’s television spot for the American Society for the Prevention of Cruelty to Animals. We all know it and I’m sure you’re like me and could not find the remote control fast enough to change the channel while tears welled up and you were on the phone with the operator urging to take my credit card details to save all the pets locked up over the holidays! I haven’t cried like that in a very long time. Until now…. And I can thank John Lewis for that.

John Lewis Christmas Commercial

Courtesy, John Lewis

John Lewis, a chain of upscale department stores operating throughout Great Britain and they have released their 2014 Christmas ad and it is a masterpiece!

Take one part great storyline, two parts beautiful animation, three parts emotional music and an incredible tie-in with the audience and mix together with a huge budget and what do you get? One AMAZING, sniffling and sobbing Christmas commercial. Pass another tissue please!

Unfortunately, the ad will not appear on North American television screens anytime soon, but you can watch it here:

This heartfelt ad was created by Adam&Eve/DDB, London. (Great job guys and gals!)

Courtesy, John Lewis

Courtesy, John Lewis

Read more about the commercial here:

It is truly a beautiful spot that really pulls on the heartstrings.

Thank you John Lewis department store for ruining my make-up! (As I furiously search online to see if they can ship one stuffed penguin to Canada…)

Technology shapes our lives

The next 60 seconds will demonstrate how much technology shapes our daily lives

Now that the Sochi Winter Games 2014 are over, I cannot stop thinking about a brilliant commercial produced by Montreal’s LG2 team called “The Best of Canada on the Best of Bell”.

This commercial features approximately 50 short vignettes of Canadians watching the Sochi games on various screens at home, work and play. It not only celebrates the diversity of Canada but how technology has quickly become part of our everyday lives (and of course how Bell plays a big factor in that).  At anytime from anywhere we can access the Olympic Games at our finger tips.

Even the featured song, “Kalinka”, a traditional Russian folk song, has an exciting, progressive beat, making it a wonderful tribute to Sochi, Russia.

For someone like me, who is observing how technology shapes our lives and our future, the LG2 media experts did an exceptional job of capturing that. Brilliant, brilliant, work.